Feature Items

  • SockGuy Share The Road Socks

    Your feet will be happier in SockGuy cycling socks. They're made of a supportive, comfortable, and fast-drying Micro Denier nylon/spandex fabric and boast… [more]

  • SRAM PC-870 8-Speed Chain

    SRAM's PC-870 Chain makes a trusty partner over hill and dale. It's easy to install, too, thanks to the no-tools-needed PowerLink. Quiet, smooth and reliable, the PC-870… [more]

  • SRAM Line/Housing Frame Protector Rubber

    SRAM's Line/Housing Frame Protectors are rubber covers that simply press onto your cable housings and or hydraulic lines to prevent the housings from hitting the frame… [more]

  • Sunlite Thorn-Resistant Schrader Valve Tube 26 x 1.9-2.35

    • Butyl rubber • Thorn-resistant • 48mm-long Schrader valve • 26 x 1.9 x 2.35 [more]

  • SRAM Roam 50 Front Wheel (650B)

    Fast climbs and fast descents, from sun up until sundown, are the norm on SRAM's Roam 50 Wheels. They boast a dedicated balance of low-weight, strength, and width to… [more]

  • Continental Nordic Spike
    $79.95 - $109.95

    Train this winter and crush your friends first thing this spring. Continental’s Nordic Spike is available with either 120 or 240 hardened-steel studs that bite into the… [more]

  • Fizik K5 Donna - Women's

    Train and race at your best with Fizik's K5 Donna shoes. Handmade in Italy, the uppers feature a breathable neoprene booty and fast-drying nylon mesh for superb comfort… [more]

  • Giant Simple Seven
    Product Rating
    5.0 stars
     (2 Reviews)

    If your paradise has some hills in it, jump on Giant's versatile Simple Seven. A lightweight aluminum frame makes riding a breeze while preventing corrosion, and the… [more]

  • SRAM S900 Crankset (53/39)

    SRAM's S900 Crankset combines their sweet unidirectional-carbon crankarm construction with a forged aluminum spider for pro-level stiffness at a privateer price. The… [more]



Finish and LIV Bicycles are holding a women's only NO DROP group road bike ride and a women's Road Skills, Fit, Form and Function clinic. This event will be held Thursday Oct 23, 2014. The ride begins from Finish Line parking lot at 4:30 PM. You may bring your own bike or demo one of LIV's new 2015 road bicycles. You will need to call, 661-833-6268 in advance, to reserve a demo bike. If you are unable to participate in the group ride please join the clinic, which begins following the ride at 6:30pm. Refreshments will be served. Click for more information.

Colnago: Quality Built For You!

Make A Statement With Colnago!

From elegant simplicity to artistic extravagance, Colnago builds the highest-quality bicycles available. With top-quality craftsmanship, cutting-edge technology, and plenty of classic European flare, Colnago has a world-class ride built just for you!

Pearl Izumi: Cool Weather Crankin'

When the weather turns cold, it's crucial to have the right apparel. Pearl Izumi cycling clothing features advanced fabrics, fine construction and a terrific fit; nothing feels better in cool weather!

NiteRider All Night!

NiteRider lighting systems turn night into day!

24-hour mountain-bike and adventure racers require powerful, durable lights, and that's exactly what NiteRider makes. You'll love how they keep you going all night long! Come by and check them out soon!

We're Your Tifosi Eyewear Headquarters!


Wrenchy Says, Keep Your Suspension Shipshape!

Folks, it's time for some suspension comprehension! Take Wrenchy's advice:

  1. Ensure that all shock and fork bolts are secure (front wheel, too)
  2. Clean and lightly lube upper fork legs
  3. Check preload settings before rides
  4. Have us service your fork/shock at least yearly; more if you ride hard, a lot, or in extreme conditions

How To Set Up Your Giant Maestro Suspension!

You'll get the best ride out of your Giant mountain bike when the suspension is set up properly. Here are some great tips, and swing by the shop if you have any questions. We're here to help!

Cycling Glossary - Word of the Day


A track cycling event where riders start on opposite sides of the track and race over a set distance (4K for men, 3K for women). The racer who finishes the distance the quickest wins. It's an exciting event to watch as you can see who is ahead and a rider might even catch his opponent.

Finish Line's Cycling Tip of the Day

Floor Pumps: Every Cyclist Needs One! - Few cyclists regret owning a floor pump. These inflators differ in size and ease and speed of inflation from the one you carry on your bike. They're called floor pumps because they're used while they're standing on the floor (versus hand-held frame pumps). Floor pumps feature larger barrels and two-hand handles to easily deliver a lot more air with each stroke. The best models are serviceable for a lifetime of use. Get one with a gauge so you can check air pressure to ensure correct inflation. And, use your floor pump (put it in the car if you're driving to an event) before every ride. Save your frame pump for emergencies.