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Our Story

Over 35 Years In Bakersfield, CA

In 1984, we opened Finish Line in Bakersfield, CA with the idea of creating a bicycle shop that carried the latest and finest cycling products anywhere, as well as providing the highest quality of customer service possible. As a consumer myself, I have always believed that customer service and product knowledge are the two most important aspects of any retail business. To this day, all of us here at Finish Line continue to maintain that belief.

We sell bikes from great brands such as Cannondale, Giant, Liv, Momentum, LOOK, Wilier and Bianchi.

In August 2008, the store was relocated right across from Cal State University, to give our customers a better retail environment and easier access. We are also very fortunate to have a 30+ mile paved bike trail in front of our store that runs along the scenic Kern River. If you are ever visiting our city, stop by and say hello! 

If you didn't bring your bicycle you can rent one from us and take a great ride along our city's wonderful bikeway.

Stay healthy and ride safe.

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.